First Bank

Branding initiatives in First Bank of Nigeria Plc (FirstBank) are to strategically position the FirstBank Group as a national icon and an international player in the financial services industry.
After a century of operations, the Bank commenced the “Century II” business transformation project in 1996, which was revalidated in 2001 with the theme, “Century II – The New Frontier”.
As the Bank marked its 110 years of existence during which it pioneered the art and science of modern banking in the country, becoming Nigeria’s biggest and most prosperous financial services group, FirstBank in a fundamental brand transformation launch on Tuesday, April 27, 2004 unveiled a new chapter in its illustrious history: a new corporate identity, logo and official colours. The launch was the culmination of the Bank’s strategic re-engineering process, embarked upon to usher the Bank into its second century of operations.
With the following objectives:

• To revolutionize the Bank’s operations in line with the dynamics of the operating environment;
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• To strengthen the bank’s brand, leverage and upscale the customers’ experience; and
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• To project FirstBank as sophisticated and dynamic.
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• The head office is located at Samuel Asabia House 35, Marina, Lagos, Nigeria.