Nestle

Nestle

In the mid-1860s Nestlé, a trained pharmacist began experimenting with various combinations of cow's milk, wheat flour and sugar in an attempt to develop an alternative source of infant nutrition for mothers who were unable to breast feed. His ultimate goal was to help combat the problem of infant mortality due to malnutrition. He called the new product Farine Lactée Henri Nestlé.
Nestlé's first customer was a premature infant who could tolerate neither his mother's milk nor any of the conventional substitutes, and had been given up for lost by local physicians. People quickly recognized the value of the new product, after Nestlé's new formula saved the child's life and within a few years, Farine Lactée Nestlé was being marketed in much of Europe.
Henri Nestlé also showed early understanding of the power of branding. He had adopted his own coat of arms as a trademark; in Swiss German, Nestlé means 'little nest'. One of his agents suggested that the nest could be exchanged for the white cross of the Swiss flag. His response was firm: "I regret that I cannot allow you to change my nest for a Swiss cross .... I cannot have a different trademark in every country; anyone can make use of a cross, but no-one else may use my coat of arms."

Meanwhile, the Anglo-Swiss Condensed Milk Company, founded in 1866 by Americans Charles and George Page, broadened its product line in the mid-1870s to include cheese and infant formulas. The Nestlé Company, which had been purchased from Henri Nestlé by Jules Monnerat in 1874, responded by launching a condensed milk product of its own. The two companies remained fierce competitors until their merger in 1905.
Nestle is the world's leading Nutrition, Health and Wellness company. Its mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.

Nestle employs around 280 000 people and have factories or operations in almost every country in the world. Nestle Nigeria was listed on the Nigeria stock exchange on the 20th April, 1979
Nestle  products  are: Aero, Alpo, Bakers Complete, Beneful, Boost, Buitoni, Butterfinger, Cailler, Carnation, Cat Chow, Cerelac, Chef, Chef-Mate, Chocapic, Cini Minis, Coffee-Mate, Cookie Crisp, Crunch, Dog Chow, Dreyers, Estrelitas, Extreme, Fancy Feast, Felix, Fitness, Friekies, Gerber, Gerber Graduates, Gourmet, Haagen-Dazs, Herta, Hot Pockets, Jenny Craig, Juicy Juice, Kit Kat, Magi, Milo, Nescafe, Nido Milk, Nestea, Nestle Water, Orion, Resource, Thomy, Wonka Chocolate. etc.

The head office is located at 22/24, Industrial Avenue, Ilupeju, Ikeja, Lagos.

 

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