The Promasidor brand was founded in 1979 by Robert Rose when he noticed a lack of availability of the one highly nutritional product that the developed world takes for granted – milk, in Africa.
Promasidor Nigeria started operations in Nigeria in 1993 and since then it has experienced tremendous growth and presently employs about 1015 people across the country. Promasidor holds a leading position in the Nigerian powdered milk market with its COWBELL MILK brand, which has found its way into the hearts and homes of thousands of consumers.
Based on the extensive knowledge and expertise gained in manufacturing, packing and distributing products across Africa, the Group has expanded the range of Promasidor products. The products are now purchased daily in their millions and have developed into strong brands across the African continent, with highly noticeable brand identities.
Promasidor achieves consistent quality, value and satisfaction by focusing on core brands. Today, therefore, Promasidor’s energies are focused on three fast-moving consumer goods categories, namely: Dairy; Beverage and Food Enhancement.
Promasidor products Include Cowbell Milk, Miksi, Onga Seasoning, Cowbell Choco, Amila, Top Tea, Loya Milk, Amila, etc.
The head office is located at Plot 3A and B, Cowbell Way Isolo Industrial Estate,Oshodi-Isolo, Lagos